Was McGill prof duped or just sloppy?

The Canadian newspapers are literally abuzz over this whole Wyeth Pharmaceutical/ghostwriting scandal, particularly since one of Canada's top researchers, Dr. Barbara Sherwin, has been found to be one of the researchers who lent their names as authors of articles that were actually written by DesignWrite for Wyeth. The articles touted the benefits and efficacy of synthetic hormones (Premarin) for women suffering from menopausal symptoms. Here's the article from the Gazette, but more importantly, scroll down through the comments section---there are links to other articles, including one from The Toronto Star. I wish here in the US a little more hell would be raised over this, the news was reported several weeks ago, but largely on the back page of the business section.